In 2016, Nationwide Insurance surveyed owners on their cybersecurity preparedness citing that small businesses were easy prey for hackers, in particular. This is what they found:

1. Despite being previously hacked, some of the small business owners still did not have a plan in place for cyberattacks.
2. There were significant gaps in their business insurance coverage
3. Millennial small-business owners exponentially understood the potential risk of cyberattacks more than their older counterparts
4. They perceived recovery from a cyberattack to be less invasive than what it actually is.
5. They were starting to question their ability to recover from a cyberattack
6. They perceived cybersecurity insurance as too expensive
7. They were starting to become more aware of the importance of keeping customers data secure
8. The Implementation of employee training programs for cybersecurity was on the rise
9. Small business owners expressed greater confidence in financial and reputational recovery vs. recovery from a cyber breach; while medium companies did not
10. Nationwide provided tips to protect small business owners without overwhelming them