The 5 P’s for creating a Crisis Management Plan-Risk Management

Posted on by Bluesage Company

3 Accepting the reality that a crisis could occur is the first step in preparing for one.  Proactive planning vs. reactive planning are two very different approaches.  One involves learning on the job and the other involves executing a pre-thought, well practiced plan that can be set into motion from the start.  Time is the enemy when a disaster occurs, therefore, time is of the essence.  A well-oiled plan is the only way to gather up the necessary speed to contain a crisis.

Having a team responsible for the development, implementation and consistent review of a plan guarantee’s a faster response.  The faster a disaster can be contained, the more the damage is minimized.  Practice makes perfect.

A notable example of this is the number of Morgan Stanley employees that were able to evacuate the World Trade Towers on 9/11.  Thirteen employees perished, but 2,687 employees including 250 office visitors survived.  All because their head of security, Rick Rescoria, had a very well-thought out plan that involved evacuation drills on a regular basis.  He was brought in because of an earlier incident when the WTC was bombed in 1993 when it took 4 hours for Morgan Stanley employees to be evacuated.

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